FIVE GENERATIONS OF EXCELLENCE

Missy Foott leads American Honey as President, driving growth with integrity and a focus on quality. She oversees the company’s sales strategy, client relationships, and rigorous quality assurance program. Missy joined American Honey in 2008 as a Sales Manager and has held key leadership roles including Director of Sales and Vice President of Quality & Sales. Over the years, she has played a central role in developing and executing strategic initiatives that fueled the company’s growth in the marketplace. She has also served as past President of the National Honey Packers & Dealers Association and was appointed to the National Honey Board, reflecting her leadership and influence across the honey industry. With deep experience in both corporate supply chain management and the honey industry, Missy is a dedicated advocate for global food safety standards and robust quality testing, ensuring American Honey remains transparent, traceable, and committed to excellence.

Buddy Ashurst is past President of American Honey and remains actively involved in the company’s leadership. He brings more than five decades of experience in beekeeping, honey production, and industry operations. A third-generation beekeeper, second-generation honey packer, and California farmer, he has spent his career advancing sustainable practices and strengthening the integrity of the honey supply chain. His expertise covers all aspects of the honey supply chain - from managing hives and preparing colonies for pollination to overseeing large-scale production and logistics. He ensures operations run smoothly, coordinating complex processes to deliver honey efficiently, reliably, and in alignment with customer needs. Buddy has served as past President of the National Honey Board and the National Honey Packers & Dealers Association, as well as in leadership roles within other state and national organizations, helping shape industry standards and support the long-term health of the honey sector.